As May crests and the days get longer, stopping to appreciate the beauty of the natural world feels all the more necessary. Gwyneth Paltrow is aiming for just that with Goop’s new collaboration with luxury wallpaper brand Fromental. With a collection of coordinating dresses and wall coverings, the two brands are making it easy for natural splendor to be appreciated indoors and, in the case of the dresses, wherever life takes you.
Done in their signature chinoiserie style, Fromental’s “Along the Wild Path” design is available either meticulously machine-printed, or hand-painted and embroidered, depending on the level of detail desired, and in two colorways: the vibrant Dawn and the more subdued Dusk. Regardless of these specifications, the papers depict carefully selected icons of transformation, including mushrooms, cannabis, hummingbirds, and butterflies. Despite the highly detailed design, its balance of elements, combined with the thoughtfully chosen color palettes, adds a sense of calm to a space rather than overwhelm it.
Created by Goop’s in-house fashion line, G. Label, the dresses take inspiration from the Fromental design rather than simply reprinting it on fabric. There are nine different pieces—including dresses of various cuts, shirts, a skirt, and a pair of pants—and a variety of motifs including a large-scale butterfly print, a watercolor-like hummingbird print, and a simple bee print. Two solid-colored dresses are also included in the collection, allowing the wallpaper to do all the talking when paired.
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“We find inspiration for our G. Label collections in all things; from travel to art and nature and, in the case of our latest collaboration with Fromental, in gorgeous hand-painted wall coverings,” Paltrow tells Architectural Digest. “Our May collection of G. Label dresses takes inspiration from the florals and motifs in our new Goop x Fromental wall covering collaboration, which brings beauty, life, and a little wit into the rooms they fill.”
