If you’ve started to see a steady trickle—or maybe even a deluge—of images of nostalgic countryside scenes and peasant dresses with eyelet lace popping up in your social media streams, you’re not alone: Cottagecore, a movement hearkening back to agricultural life, skills, and crafts, is on the rise. “As a concept, it embraces a simpler, sustainable existence that is more harmonious with nature. Aesthetically, it’s a nod to the traditional English countryside style, romantic and nostalgic,” says Davina Ogilvie, founder of Wovn Home, a start-up that makes custom (but affordable and accessible) window treatments.
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Believe it or not, you may have even partaken in some cottagecore activities without even realizing it: dutifully maintaining a sourdough starter (even if the actual bread you made didn’t turn out so well), suddenly realizing that you need a Laura Ashley–esque floral print dress with ruffles (the ’90s really are back), or finding refuge in the great outdoors and its bountiful offerings (who says you have to WFH from an actual desk?).
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